Ford Tough
by David Magee
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.
Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.
With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century is be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.
Other books by David Magee...
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Appearances
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September 4 – Launch at Chattanooga's Rock Point Books of David Magee's new book Playing to Win: Jerry Jones and the Dallas Cowboys, a behind the scenes look at one of the NFL's most colorful owners. September 15 – David Magee in Dallas, on the airwaves of the Dallas Cowboys and making media appearances in the metro area in coordination with the Cowboys season home opener against the Eagles to promote launch of his new book, Playing to Win: Jerry Jones and the Dallas Cowboys. November 5 – Speaking engagement, Quebec
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David Magee is a public speaker who has addressed corporations and organizations around the country on cultural humor, business and leadership subjects. To book David Magee for your next speaking engagement, email info@david-magee.com.
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