The John Deere Way
by David Magee
Timeless business lessons from one of America’s top brands.
As many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by delivering superior quality products built with time-tested values. For 150 years, these values have guided John Deere from a small tractor and farm equipment manufacturer to a famous American brand with social cache and a diverse array of products.
The John Deere Way shares the management principles and values that have made John Deere one of the most respected and successful brands in America.
Other books by David Magee...
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Appearances
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September 4 – Launch at Chattanooga's Rock Point Books of David Magee's new book Playing to Win: Jerry Jones and the Dallas Cowboys, a behind the scenes look at one of the NFL's most colorful owners. September 15 – David Magee in Dallas, on the airwaves of the Dallas Cowboys and making media appearances in the metro area in coordination with the Cowboys season home opener against the Eagles to promote launch of his new book, Playing to Win: Jerry Jones and the Dallas Cowboys. November 5 – Speaking engagement, Quebec
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Public Speaking
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David Magee is a public speaker who has addressed corporations and organizations around the country on cultural humor, business and leadership subjects. To book David Magee for your next speaking engagement, email info@david-magee.com.
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